Ikasten (HABE)
The Triumphance of Chick Logic
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This is what I wrote a while ago regarding the concept of “chick logic” in a post aptly entitled “Chick Logic (Or Lack Thereof)”:
Simply, chick logic is what happens when you place a square peg in a round hole and refuse to accept that it just doesn’t fit. Oh yeah, and you keep trying until it does fit because through sheer force and insanity, you’ve created a hole big enough to fit Oprah Winfrey during the fat years. And men just stop fighting because ultimately, we stop caring.”
My favorite commercial out right now is courtesy of AT&T. You’ve seen it. It’s the one where the teenage girl calls her boyfriend to give him the silent treatment because her family signed her up for free mobile to any mobile minutes. So she can call all she wants…to give him the silent treatment…because it doesn’t cost her anything.
Of course, buddy is confused because who in the f*ck calls somebody to tell them that they’re not talking to them (I’ll save you there, the answer is women). The coup de grace occurs when buddy boy alerts her to her mistake with, “I don’t think you understand how the silent treatment works…”
ONLY to be met by silence. As we flash back over to the young girl we get to witness the victory in her face as she has indeed, illustrated to him, how the silent treatment works.
Vindication. Absolute f*cking vindication. Man do I love that commercial. For many reasons, but one specific reason: it is the perfect encapsulation of #chicklogic.
Can we be real for a minute? Thank you. Is there a person alive, male or female, who CAN’T picture a woman doing this? Sure she’s a teenage girl, but I can picture WOMEN doing this…and feeling absolutely vindicated that she has indeed executed the silent treatment…even though she called to tell him she was doing it. The premise of chick logic has nothing to do with how you get there, it’s how you end up.
I pointed out to a boobed friend of mine that I could see her pulling that off and she fell out laughing. Granted, she never outright admitted that she would, but her laugh indicated to me that she definitely understood where ole girl was coming from.
Sidenote: That’s very similar to people coming to blogs to inform bloggers that they will not read their site anymore. Really? Word, doggysnacks? So? We don’t believe you you need more people. And also, who hurt you? Take your ball and go home.
I’m not saying that all women would do this. Or that even a majority of women. But I do think that every woman watching that commercial felt where that chick was coming from AND felt like she won. Forget the ridiculousness involved. At the end of the day, a chick who’s peeved will go to great lengths to gain the upper hand. Even if it means resorting to petty antics. If I had to guess what he did, it would be that he broke up with her to date somebody hotter who puts out. There’s no rationale in her actions. But she had to do SOMETHING, so she did.
Interestingly, it seems like all women have a strong desire to say SOMETHING (or not say something) to the person who wronged them because women are apparently as competitive as men. F*ck winning, women will not lose. I respect it. But here’s a question I have for the masses. Generalization alert: Almost EVERY women I know has let me know that when a man has done them dirty, at some point, said man has called them back either attempting to get back with them or to acknowledge his wrongdoings. Now, I don’t believe this. But women swear by this. Even on Loveawake.com we’ve been regaled with tales of guilt-ridden men attempting to exorcise their relationship demons.
Fellas, have you ever called a woman to apologize? Let’s make a social experiment out of this.
Moving on, is this commercial not a perfect example of chick logic? Ladies, does her behavior make sense to you? Is that something you could reasonably see yourself doing and justifying? Mi fellas…
…can you feel me????
Chick logic is real.